BagelUp’s Industry Masterclass Presented by King Arthur Showcases Bagel Excellence and Career Opportunities
New York, NY – Wednesday, March 12 – BagelUp, in partnership with King Arthur, proudly launched BagelUp’s Industry Masterclass, an immersive program designed to inspire and educate participants about the art, culture, and business of bagels. Held in New York City, the event brought together culinary professionals, students, and enthusiasts to explore what makes the bagel industry unique while highlighting its potential as a rewarding career path.
The inaugural Masterclass featured 14 employees from Spread Bagelry, 2 students from Drexel’s Culinary Program, and 4 students from the Institute of Culinary Education (ICE). Participants explored a curated selection of New York’s most notable bagel shops, from modern innovators like PopUp Bagels and Apollo Bagels to iconic institutions like Russ & Daughters and Utopia Bagels.
Throughout the day, attendees gained behind-the-scenes insights into the techniques, traditions, and strategies that define the bagel industry. Topics ranged from food production and hospitality to innovative marketing practices. The program also included engaging discussions with shop operators, delving into the history, cultural significance, and lasting appeal of bagels.
A hands-on session at Bagel Market, a two-time runner-up for Best Bagel at the New York BagelFest, allowed participants to master the traditional rope-and-loop bagel-shaping method under the guidance of award-winning baker Reva Castillenti. Attendees also explored the unique qualities of King Arthur’s unbleached, unbromated flour, a staple for several of the top shops visited during the Masterclass.
“This program is about more than making bagels—it’s about fostering passion for the craft and showing how this industry offers meaningful, long-term career opportunities,” said Sam Silverman, Founder of BagelUp. “The Industry Masterclass equips participants with the tools and inspiration they need to thrive in the bagel world.”
Due to the overwhelming success of the inaugural event, BagelUp’s Industry Masterclass will be offered quarterly in 2025. Those interested in participating can apply here: [Insert Application Link].
About BagelUp
BagelUp specializes in bagel-focused experiences, including NYC Bagel Tours, Artisan Bagel Classes, and the annual BagelFest. Dedicated to celebrating bagel culture, BagelUp provides immersive, educational, and engaging opportunities for bagel lovers, tourists, and industry professionals alike.
About King Arthur Baking Company
King Arthur Baking Company has been dedicated to spreading the joy of baking since its beginning in 1790. Proudly certified as a B Corp and 100% employee-owned, King Arthur stands as the premier baking resource for both home bakers and professionals. Committed to excellence and innovation, King Arthur delivers unparalleled quality flour and technical support to bakery, foodservice, pizzeria, and culinary customers, ensuring impeccable results with every bake. Explore products, support, and resources tailored to bakery and foodservice customers at KingArthurBaking.com/pro.